How to Create a Co-Branded Card

Co-branded credit cards have become very popular recently. These cards usually carry the logo of a credit card company like Mastercard or Visa, as well as the logo of a retailer, airline, oil company or other business. The cards also usually offer rewards or other benefits to the cardholders who use them, and usually increase customer loyalty to the issuing organizations. If you're thinking about introducing a co-branded card for your organization, here are the steps you'll need to take.

Co-branded Card Development

1. Step 1

Define a value proposition that will be compelling to the cardholder. With many different co-branded cards already available, your card will need to offer the cardholder something unique. It should offer valuable benefits that are not widely available elsewhere, but that will still be economical and affordable for you to provide.

2. Step 2

Develop a list of potential issuing partners, e.g. banks or financial institutions that have experience with co-branded cards and are looking for new marketing opportunities. Contact these organizations to determine their level of interest and narrow your list to the most likely three or four prospects.

3. Step 3

Develop a marketing plan and budget for your card. The marketing plan should define the size and composition of your target market forecast the number of cardholders you expect to acquire in the first year after the card's introduction. The budget should include the marketing expenses you will commit to develop and introduce the card and and any additional operating expenses you expect to incur as a result of its introduction.

4. Step 4

Prepare a request for proposal (RFP) for your co-branded card, aimed at your list of potential card issuers and send it to them. Then meet with them to discuss your RFP. Determine the value that each can add to your program and the resources they are willing to commit to it. Discuss their existing co-branded card programs and credit policies, and determine the level of success they have had. Ask them to furnish you with formal proposal that includes a written description of the human and financial resources they would commit to your program.

5. Step 5

Review the proposals submitted by each potential issuing partner and determine which one brings the most to the table. Once you have made that decision, contact them and develop a formal contract that defines the roles that each party will have and the financial obligations that each will incur.Negotiate your differences, finalize, and sign the contract.

6. Step 6

Develop a card design and marketing materials. These should include a direct mail package that you will send to your customer base and "take-one" applications for the card that will be distributed in your stores or in other places where your existing and potential customers can easily obtain them. Prepare some print, radio and/or television ads to introduce your new card to consumers. Then, launch your new card by issuing a press release, sending direct mail solicitations and distributing the take-one" applications for the card. Analyze the results after 90 days and determine if they are meeting your expectations, and what, if any, changes to your program may be necessary.

Offshore Pro Group

The Perfect Edge for your Company is the Co Branded Debit Card Program

Today, most businesses are finding it harder and harder to build customer loyalty. Customers are always looking for a better and bigger deal and have no problem taking their business to whatever company will provide it. To remain competitive and to give your company an edge you might consider the benefits of enacting a co branded debit card program. One company that can help you to start up such a program is Offshore Pro Group.

Why can this program help your company? One of the most important parts of the co branded debit card program is the fact that your company name and logo appears on the debit card being used by your customers. Offshore Pro Group can help your company to implement the program to meet your specifications. You can use the cards from this program around the world in many different countries. Check out the possible options you can use when you visit www.credocard.com. Learn more about how this company has helped many other organizations to create that edge it needs to remain competitive.

A co branded debit card program is simple to begin because Offshore Pro Group does all the work for you. You only have to decide what options you want to provide for your customers and what you need the program to accomplish for your company. Offshore Pro Group (http://www.offshore-pro.info ) has been providing unique solutions for companies and has many programs that can help your company to be as successful as possible. Check out all the different programs that are available including the co branded debit card program. This program can not only reward your current customers but help you to attract new customers. The more customers you gain, the lower your cost of operating can be.

Visit www.offshore-pro.info to learn how to customize your own co branded debit card program that will reflect your company's values and goals.

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Enhance Your Business With Co-branded Debit Card Program Offered By Offshore Pro Group

Branded and Co-branded debit card programs can prove beneficial for companies in expanding their customer base and fortifying the relationship with the existing consumers. These co-branded cards are a better and safer option than cash and store gift vouchers.

With branded prepaid card programs, companies can print their brand names and logos on the co-branded cards. Since these programs involve association of renowned credit card brands such as MasterCard and Visa, they help in promoting a companys brand image and increasing its recall value.

Co-branded cards allow companies to access a wider customer base. Well-designed and well-implemented co-branded card programs can decrease a company’s acquisition costs and in turn, enhance its business prospects. It can be beneficial for both, local and international business organizations.

These cards are very customer-friendly and issued instantaneously. They provide the customers with flexibility pertaining to spending of funds. These cards also enable the customers to shop even in the absence of cash.

Co-branded debit cards serve as a reminder of a particular business entity to its customers. This helps in promoting the companys brand image. With these card programs, a company can offer several discounts for both, new as well as existing customers to increase the loyalty of customers towards its products.

Co-branded debit cards can be very advantageous for the customers. They are simple to operate. By using co-branded debit cards, customers can make online payments for their purchases. By shopping at the outlets that have a tie-up with the bank issuing co-branded debit card, customers can enjoy attractive discounts.

Financial institutions, Forex and MLM companies, trade organizations and insurance firms have benefitted largely from co-branded card programs. Companies in Europe, America, Asia and the Middle East have successfully implemented co-branded or generic debit card programs and have obtained good results.
Offshore Pro Group

Various Advantages of Co-branded Debit Card Programs for Businesses

Co-branded debit cards have become every popular among the business fraternity worldwide. Co-branded debit card programs involve association of banks, credit card companies such as Visa and MasterCard and business organizations.

A Co-branded debit card has the hologram or the issuing name of the bank along with Visa or MasterCard emblem. Co-branded card programs allow business organizations to print their logos and names alongside these reputed names on the co-branded cards. This helps in promoting the brand image of the companies enhancing their business prospects.

If well sorted and implemented, a co-branded debit card program can prove to be productive for both domestic as well as international business organizations. Co-branded card programs are an effective way to retain existing customers and attract new customers

Today, consumers seek products and services which can make their lives hassle free, especially in terms of payment options. Co-branded card programs are designed in such a manner that they provide the customers with flexible payment options. This helps in strengthening the bond between the companies and customers.

These cards can be used for shopping by the customers even when they fall short of cash. With these cards, customers can also make online payments. Besides, these cards are safer and better financial tool than cash and store gift vouchers.

A well-designed co-branded debit card program can enhance the business prospects of business entities to a great extent significantly reduce the acquisition costs involved in bringing in new customers. This in turn increases the profit margin of the companies.

With co-branded cards, business organizations can gain international exposure and access more number of customers. Through these cards, companies can offer attractive offers such as cross selling, refunds and regular buyer plans. This helps companies in attracting new customers and expanding their businesses. Several companies in America, Europe, Middle East and Asia have gained by employing branded prepaid card programs or generic debit card programs.

Offshore Pro Group

Co-branded Debit Card Programs

A new tool that has been created to give companies an edge over their competitors is the co-branded debit card program. The co-branded program allows any company to use its name and a company logo on a debit or credit card. Each time a customer makes a purchase with this type of card, it works just like any other type of card that the customer might have in his or her wallet except that the customer will see the company logo and name each time the card is presented.

To create a new habit, many people believe that repetition is important. If a company wants their name or logo to be remembered, allowing them access to a card that has your company information on it can go a long way to helping build brand awareness for your company. Why allow your competition to take advantage of this simple and unique feature when you can beat them to it. Just imagine that every time the customer uses your card, you not only have a customer who sees the logo and/or name of your company, but so does the merchant who is accepting the card.

Make sure you do the research carefully for any company that offers such a program. If you do not choose the right company, your business

could be tied to a company that causes you irreparable damage. Learn about the details of any co-branded debit card program that you are interested in using before you commit your company to the program. Ask questions, and make sure you do not overlook anything important in the fine print of the program. The co-branded debit card program can provide the necessary edge your company needs to remain one step ahead of your competitors as long as you choose the right program offered from the right company.

Offshore Pro Group

Succeed With the Co Branded Debit Card Program

What company does not enjoy seeing its logo or name in the public's eye? Imagine that each time your customer went to pay for a item or service they saw your company logo and name. It is possible if your company decides to offer the co branded debit card program. This program provides customers with a debit cards that has your company's logo and name on the card. Repetition is an important way to remember something. If you could get your company's name in front of your customer every time they use their card, you are on the right track for success.

Before you commit to the co branded debit card program, you should do some research to determine if the options provided by the bank or financial institution are right for your company. You would not want your company name associated with a card that your customers do not like. Choosing the right company to host or provide the program is as important as the choices for options associated with the card. Many of the debit cards that are offered can also have a Visa or MasterCard logo that allows them to be used as a credit card in retail stores and online.

Consider the security that each company can provide for the co branded card program you are considering. Security is on most people's minds today as identity theft has become very commonplace. You can help assure your customer that your co branded debit card program is secure when it has some of the extras that can provide extra protection. Many of these cards are employing the use of encrypted and embedded chips in the cards themselves to act as an extra security precaution. Carefully consider the options and you can make the right choice. Provide your company with the tools it needs to be successful with a secure co branded card program.

Offshore Pro Group

Numerous Benefits Of Co-Branded Debit Card Programs

Branded debit cards, or co-branded debit cards, are powerful tools for businesses to attract new customers and strengthen relationships with existing customers. Co-branded debit card programs involve collaborations between banks, companies and reputed credit providers such as VISA and MasterCard. Co-branded debit cards have earned huge popularity amongst different business organizations.

Co-branded debit cards have become immensely popular in almost all business organizations. Through co-branded debit card programs, companies can print their names and logos on these co-branded debit cards; these function in association with highly esteemed credit card companies such as MasterCard and Visa.

Since these cards are recognized and command worldwide acceptance, they allow the company to get international exposure. In addition, co-branded debit cards boost the recall value and the overall image of the brands in the market.

These cards also help a business to win the loyalty of the customer. The benefits achieved by the company are directly proportional to the number of times the customer uses the card.

These prepaid cards help companies to increase their customer base, and help to minimize the acquisition costs of the company. Hence, these cards help the companies to grow their business prospects.

These card programs are not only beneficial for companies, but also useful for their customers. Customers are always in search of improved and flexible payment options. Co-branded debit cards can be very helpful in providing the best solution to these customers.

These cards allow customers to make purchases even after they fall short of cash. In addition, customers can also get attractive discounts at merchant establishments that have an association with banks that issue co-branded cards. Co-branded cards offer customers different methods of payment. They can either withdraw money from an ATM to make payments, or they can also shop online and make payments through these cards.

Many financial institutions, Forex companies and insurance companies have benefited immensely from the usage of branded prepaid cards program. Many companies in America, the Middle East and Europe have achieved successful implementation of generic card programs.
Offshore Pro Group