Saturday 29 May 2010

Offshore Pro Group advice: “Reward Your Co Branded Debit Card Program Users”

To keep your company competitive, you might find that it needs an edge over the other companies or businesses that you compete with. One tool that you should consider is the co branded debit card program. This program allows you to place your company logo and name on a debit card that your customers will see every time they make a purchase. Keeping your company's name in front of your customer is very important.

If you can keep your company name or logo in front of your customer, you have a better chance of developing more return business. How do you keep these customers is the question you have to ask yourself. One way is to offer special rewards to your customer for using your debit cards. It might be something as simple as a cash back offer on certain amounts of money spent on the card. You might decide to offer something different but it should be something that your customers can appreciate and will find worth their effort.

Many airlines offer miles on their cards and this has proven to be very popular. While you may not be able to offer miles that can be turned into free trips, your co branded debit card program should offer something that is unique to your type of business, yet something that your customers will value. You might have to think carefully about the rewards you offer but it will be worth it to your business in the end. The reward does not have to be something large or difficult to implement. Sometimes the simplest reward is the best.

Everyone appreciates being rewarded for doing something that he or she already does. If your customer does not have to do anything special to get the reward, it makes the reward even much more attractive.


Offshore Pro Group

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