Small and medium sized business organizations can gain by using branded and co-branded card programs. These programs can be used to build strong relationships with existing and new customers. In terms of payment options, co-branded cards are a better choice than store gift and cash vouchers.
In a very short period, co-branded cards and co-branded debit card programs have gathered large popularity among different business fraternity. A company can improve its brand image by distributing these cards to its customers.
Several SME’s (Small and Medium Enterprises) have realized the potential benefits of generic debit card programs and adopted them. Most of them have benefited from these co-branded programs.
Many business entities such as financial institutions, insurance and Forex companies based in Malaysia, Singapore, Brazil and Germany have gained from implementing co-branded card programs. One of the main advantages of using co-branded debit card program is that a company can maximize its business in the most cost- effective and profitable manner.
Companies can use co-branded debit cards program that work in association with reputed debit card providers such as MasterCard and Visa to attract new customers. Besides, since these reputed cards are accepted in almost all locations around the world, the company can gain good overseas exposure.
In addition, branded prepaid card programs allow companies to print their name and logo on co-branded debit cards. Due to the companies’ association with reputed brands such as Visa and MasterCard, their brand image improves considerably.
Both, the company and its customers gain from using co-branded cards . Customers can use these cards to make purchases even when they run out of cash. Besides, customers are offered various discounts, bonuses and reward points when they use these cards. The reward points gained can be used to make more purchases.
Offshore Pro Group
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